Today was a hard day at the office… the Holiday season is here and most business owners want SEO marketers to weave magic wands and make their businesses both noticed and important at the same time with the wisk of the wrist…
Sorry dudes, that is not going to happen.
One of the most important things that SEO marketers should be aware of and let their clients be aware of at the same time is the fact that SEO, like anything else, takes TIME. While creating a listing, outsourcing several processes along the way and even setting up a citation blast is something that can be done quite easily, creating a long standing presence, making your business open and available for everyone takes time.
Quantity vs. Quality
One of the biggest problems I see on everyday basis is that SEO “experts” and “gurus” offer their clients huge amounts of “boom!” when you should not “boom” but “pace”. Putting it in another way, if your business is not online today and tomorrow it is all over the internet, it is quite evident that you are in a hurry and that you might not be offering the best service/product out there.
Creating a marketing campaign, both online and offline is best when you take it slow. Every business wants to be as popular as Pepsi and Coke, but they have had decades of marketing behind them. their holiday campaigns are a tradition by now. I am not saying that you cannot have this, of course you can! But it takes…. Time!
In this case, quality is of the utmost importance. Making sure that your presence online is strong and steady is the key. Are you in a holiday rush? There is definitely something that can be done! Of course, it is a temporary measure that will cease to act effectively once the holiday season is over…
a) promote, B) Promote 3) PROMOTE
No, not a typo. Sit down and consider what kind of holiday offers can you make and stand with during the holidays? Perhaps an additional discount if people refer more people? Perhaps a “gift” with a specific purchase or stating a special code? Maybe a scavenger hunt that will render a special gift card?
Next have your SEO specialist help you with the whole deal… Press releases, citation blasts , social media accounts are just some of the many ways in which a special offer can be promoted.
This action will certainly give you a strong boost for the holiday season, but it will last ONLY through the holiday season. The next step is to plan and create a paced and calmed SEO marketing plan.